Prateek Hejmady

Eyeballs! Eyeballs!

Found this cool world cloud on Aga Bojko’s blog for her book “Eye Tracking the User Experience. A complete summary of the terminologies I’ve been fiddling around with for past 2 years.

Tobii makes yet another big announcement!

Now Tobii makes Eye tracking research easier for scientists with launch of Tobii Toolbox for MATLAB. New software from Tobii Technology allows researchers to directly control and program Tobii eye trackers within MATLAB.

The Tobii Toolbox for MATLAB provides an interface between MATLAB and Tobii Eye Trackers, via the Tobii Software Development Kit, in a Windows environment. It means that researchers can now run eye tracking experiments directly from MATLAB and take full advantage of the stimulus generation and data analysis power that its associated toolboxes provide. Now that Tobii eye tracking technology is compatible with MATLAB, researchers can benefit from the high quality data analysis and visualization offered by the software.

The new software enables the user to check the track status of the subject, calibrate, and collect gaze data (i.e. the starting and stopping of recordings) and synchronize events with gaze data within MATLAB. The Visual C++ module contains a graphical interface that displays the current eye tracking status as well as the calibration results.

Interesting infographic

Via: CellPhones.org

Yay! Tobii SDK for free download..

Tobii has finally announced that their SDK would now be available for FREE DOWNLOAD. This was long due and hopefully would open up a lot avenues, for many to explore the immense potential eye tracking holds. Of course the downside being that support comes at a price and documentation is not exhaustive enough at the moment. Nevertheless, I’m still excited about this announcement! And look forward to put it to use with our Tobii 60XL.

Tobii, also announced a new ‘marketplace’ http://appmarket.tobii.com. Apparently, customers can share, download and find information about software applications that have been tested by Tobii and function together with Tobii Eye Trackers.

The Application Market for Tobii Eye Trackers lists software applications that work either by interacting directly with the eye tracker or by analyzing the data that has been collected by using a Tobii Eye Tracker. The applications have been tested by Tobii and the results can be found on the website. Currently I could see more than 20 apps. Looking forward to some exciting days with the marketplace…

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